Introduction

Membership Marketing

Metaphor Media offers a specialist marketing service to membership organisations. If you want to:

Increase the rate of membership renewal
Increase membership growth, by signing up many more prospects
Persuade many of your lapsed or former members to re-join
Increase member engagement, participation and take-up of services, etc.

We can help.

CALL US on 020 8906 6715

Membership Growth

For any association or society seeking to achieve high rates of membership renewal and growth, there is no substitute for direct contact with both current and prospective members.

A number of different methods can be used to help achieve these aims:

Email-marketing

Inexpensive but response rates are typically low.

Direct mail

Typically shows a slightly high response rate than email marketing.

Telemarketing

By far the most effective method, if implemented correctly.

Affordable, Effective, Professional

Annual studies published by the Direct Marketing Association (USA) have regularly reported response rates for professional telemarketing to be more than ten times higher than those of email and direct mail. However, membership organisations often have difficulty implementing an effective telemarketing strategy for membership renewal and growth – and this is where we can help.

Affordability

A service designed to minimise the net cost to the client association

Professionalism

Using well-trained, highly experienced telemarketing personnel

Effectiveness

Successfully achieving the benchmark goals of the marketing campaign

In addition to routine membership renewal, a metaphor campaign can be used to:

Encourage lapsed and former members to re-join
Persuade new prospects to sign up

Member Engagement

Encourage members to attend conferences and events, sign up for training courses, engage with social media, etc.
Gather information via membership surveys
Promote special offers, discounts and benefits.

Strategy

Our standard approach is a three stage process:

Strategy

We work with you to develop a highly attractive membership proposition

Action

We implement and manage the telemarketing campaign

Results

We work with you to track and monitor the effectiveness of the campaign

Options and Packages

The cost of a telemarketing campaign depends on a number of factors – including the number of contacts to be approached, their status (members, former members or prospective members), the nature of the proposition to be put the them and any other requirements (such as survey questions.

In discussion with each client, we may offer a series of levels of service:

An introductory offer (see below)
Basic membership renewal/recovery service
Premium serviced – including member engagement, surveys etc.
Full service contract

Introductory Offer

For all clients, we propose an initial trial-run agreement with a limited sample of contacts to be approached, at a significantly reduced rate. This provides you with a simple, inexpensive means of evaluating the membership marketing services we offer, without committing to a long-term agreement.

FOR A FREE CONSULTATION

CALL US on 020 8906 6715